1. Google Ad Grant management
As can be seen in the graphic at the top of this page, in three months Google has given International Child Campaign US$29,900 or £22,500, worth of adverts. These adverts have brought 17,300 visitors to our website, nearly 200 every day. For a small non-profit organisation this is truly wonderful. Thank-you Google.
We use the adverts to drive awareness of our campaigns. Other charities use the Ad Grant to help raise funds, although converting visitors to donors is a challenge, skill and art in itself.
How would you use US$10,000 or £7,500 of free advertising for your non-profit every month?
Imagine if your local newspaper knocked on your door and offered you US$120,000 or £90,000 of free advertising over the next year.
Google is wonderful
Google offers this grant to eligible charities and non-profits to spend on advertisements shown at the top or at the side of Google search results. It is known in the commercial world as Adwords or Pay-per-click (PPC). In the third sector it is referred to as Ad Grant.
Putting Ad Grant into practice
Even with prior experience of Adwords in the commercial world, we found that making good use of Ad Grants was initially a challenge. We started in 2012 and after a steep learning curve, we now have the experience and expertise to offer our Ad Grant Management service to other non-profits.
Managing an Ad Grant for non-profits is very different from managing Adwords or PPC in the commercial world.
We charge a fee for our Ad Grant Management service, as a means of raising funds for International Child Campaign.
- You don't know how to register for Google Ad Grant.
- You have registered but are not sure what to do next.
- It's working a bit for you, but you're missing out on the full daily allowance.
- You haven't a clue what this is all about and would like to know more.
... contact us on firstname.lastname@example.org
Fees vary according to the complexity of the requirement, but they are far less than those usually charged in the commercial world for PPC management. Transferring Ad Grant management skills over to you, if you wish, is integral to our approach.
"... we are very happy with your work so far, and seeing a big result in increased AdSpend on Adwords, and resulting conversions in Webinar registrations ..."
2. Website Management
The initial effort, time and expense of creating a website for your organisation is only the starting point. On-going analysis and management of the site is critical to making it work for you and getting a return on your investment.
- Does your organisation know who and how many people are visiting your website?
- Is it doing the job you expect of it?
- Do you feel detached from it?
- Does it look a bit old and tired?
- How does Google 'see' your website and does it show up in search results?
- Does it look good on phones and tablets?
For more information about our Website Management service, please contact us on email@example.com
We charge a fee for our Website Management service, as a means of raising funds for International Child Campaign.
Fees vary according to the complexity of the requirement, but they are far less than those usually charged in the commercial world. Transferring website management skills over to you, if you wish, is integral to our approach.
3. Campaign Message Review
Many of us are passionate about something or another; it could be the inequalities and injustices that we see or hear about in society, the mistreatment of animals or of the planet. Some want to go a step further and do something to right the wrongs.
Where do we start and what can we do?
The plan usually starts with asking others to join us or help us, or even asking others to change their way of living. This is where good and effective Campaign Messaging is critical. It can be very frustrating when the target audience just ignores us or walks away.
International Child Campaign's Campaign Message Review service is offered free of charge as part of our work to strengthen other non-profits and charities
4. Right-Based Approach Training
International Child Campaign's work is based on the freedoms, rights and duties as detailed in the Universal Declaration of Human Rights and the Convention on the Rights of the Child. We are passionate about using a Rights-Based Approach for our work.
We recognise that the immediate need to alleviate poverty and one's compassion for others drives a lot of charity and non-profit work. The question often asked (by those in the Sector and outside) is 'how do we help make things better without doing any harm or simply prolonging the situation?'
International Child Campaign's Right-Based Approach Training is offered free of charge as part of our work to strengthen other non-profits and charities.